The meeting between Hitek Group and Ms. Vu Thom – CEO of the REEYEE brand, a leading name in men’s backpacks, took place in a positive and inspiring atmosphere. Ms. Thơm reinforces a strong image and masculinity through her products and brings innovative ideas for Hitek Software’s digital transformation and social welfare project, a member company of Hitek Group.

During the discussion, Hitek and Ms. Thơm discussed plans to own a Web/App brand with a proprietary codebase and register intellectual property to create assets for her business. This significant step will help REEYEE enhance its brand value and expand its market.

Additionally, Ms. Thơm is nurturing a new product line that is set to be launched for families. Hitek Group is excited to accompany her on this journey and believes that the close collaboration between the two parties will bring sustainable value, improving the community’s quality of life. We eagerly await the impressive new products from REEYEE soon!