{"id":31495,"date":"2026-01-21T10:50:05","date_gmt":"2026-01-21T03:50:05","guid":{"rendered":"https:\/\/hitek.com.vn\/?p=31495"},"modified":"2026-01-21T10:50:05","modified_gmt":"2026-01-21T03:50:05","slug":"ai-based-personalization-and-its-real-impact-on-korean-retail-sales","status":"publish","type":"post","link":"https:\/\/hitek.com.vn\/ko\/blog-ko\/ai-based-personalization-and-its-real-impact-on-korean-retail-sales\/","title":{"rendered":"AI \uae30\ubc18 \uac1c\uc778\ud654 \ucd94\ucc9c\uc774 \ud55c\uad6d \ub9ac\ud14c\uc77c \ub9e4\ucd9c\uc5d0 \ubbf8\uce58\ub294 \uc2e4\uc81c \uc601\ud5a5"},"content":{"rendered":"<p>\ud55c\uad6d \uc18c\ub9e4 \uc2dc\uc7a5\uc740 \uc774\uc81c \ub2e8\uc21c\ud55c \uac70\ub798\uc758 \uacf5\uac04\uc744 \ub118\uc5b4, \uace0\uac1d \ud55c \uba85 \ud55c \uba85\uc744 \uc774\ud574\ud558\ub294 \uc9c0\ub2a5\ud615 \uacf5\uac04\uc73c\ub85c \ube60\ub974\uac8c \uc9c4\ud654\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \ubcc0\ud654\uc758 \uc911\uc2ec\uc5d0 \uc11c \uc788\ub294 \uac83\uc774 \ubc14\ub85c <strong>\uc778\uacf5\uc9c0\ub2a5(AI) \uae30\ubc18 \uac1c\uc778\ud654 \ucd94\ucc9c<\/strong> \uae30\uc220\uc785\ub2c8\ub2e4. \uace0\uac1d\uc758 \ucde8\ud5a5, \uacfc\uac70 \ud589\ub3d9, \uc2e4\uc2dc\uac04 \uc0c1\ud669\uc744 \uc77d\uc5b4\ub0b4\uc5b4 \u2018\ub531 \ub9de\ub294\u2019 \uc0c1\ud488\uc744 \uc81c\uc548\ud558\ub294 \uc774 \uae30\uc220\uc740 \ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\uc758 \ud76c\ub9dd\uc0ac\ud56d\uc744 \ub118\uc5b4, \ub9e4\ucd9c \uc99d\ub300\ub77c\ub294 \ud655\uc2e4\ud55c \uc131\uacfc\ub85c \uc774\uc5b4\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc624\ub298\ub0a0 \ud55c\uad6d\uc758 \uc120\ub450 \ub9ac\ud14c\uc77c \uae30\uc5c5\ub4e4\uc774 AI \ucd94\ucc9c \uc2dc\uc2a4\ud15c\uc5d0 \ub9c9\ub300\ud55c \ud22c\uc790\ub97c \uc544\ub07c\uc9c0 \uc54a\ub294 \uc774\uc720\ub294 \ubd84\uba85\ud569\ub2c8\ub2e4. \uc774 \uae00\uc5d0\uc11c\ub294 \ud654\ub824\ud55c \uae30\uc220\uc801 \uc218\uc0ac\uac00 \uc544\ub2cc, \uc2e4\uc81c \ud55c\uad6d \uc2dc\uc7a5\uc5d0\uc11c \uce21\uc815 \uac00\ub2a5\ud55c <strong>\uc601\ud5a5\ub825\uacfc \ub9e4\ucd9c \ubcc0\ud654<\/strong>\uc5d0 \ucd08\uc810\uc744 \ub9de\ucdb0 \uc0b4\ud3b4\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\ubaa9\ucc28 \ud1a0\uae00\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/hitek.com.vn\/ko\/blog-ko\/ai-based-personalization-and-its-real-impact-on-korean-retail-sales\/#%EA%B0%9C%EC%9D%B8%ED%99%94_%EC%B6%94%EC%B2%9C_%EB%8B%A8%EC%88%9C%ED%95%9C_%EA%B8%B0%EB%8A%A5%EC%9D%84_%EB%84%98%EC%96%B4_%ED%95%B5%EC%8B%AC_%EC%84%B1%EC%9E%A5_%EC%97%94%EC%A7%84%EC%9C%BC%EB%A1%9C\" >\uac1c\uc778\ud654 \ucd94\ucc9c, \ub2e8\uc21c\ud55c \uae30\ub2a5\uc744 \ub118\uc5b4 \ud575\uc2ec \uc131\uc7a5 \uc5d4\uc9c4\uc73c\ub85c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/hitek.com.vn\/ko\/blog-ko\/ai-based-personalization-and-its-real-impact-on-korean-retail-sales\/#%ED%95%9C%EA%B5%AD_%EC%8B%9C%EC%9E%A5%EC%97%90%EC%84%9C_%EC%9E%85%EC%A6%9D%EB%90%9C_%EB%A7%A4%EC%B6%9C_%ED%9A%A8%EA%B3%BC_%EB%8D%B0%EC%9D%B4%ED%84%B0%EB%A1%9C_%EB%B3%B4%EB%8A%94_%EC%82%AC%EC%8B%A4\" >\ud55c\uad6d \uc2dc\uc7a5\uc5d0\uc11c \uc785\uc99d\ub41c \ub9e4\ucd9c \ud6a8\uacfc: \ub370\uc774\ud130\ub85c \ubcf4\ub294 \uc0ac\uc2e4<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/hitek.com.vn\/ko\/blog-ko\/ai-based-personalization-and-its-real-impact-on-korean-retail-sales\/#%EC%84%B1%EA%B3%B5_%EC%82%AC%EB%A1%80_%ED%95%9C%EA%B5%AD_%EB%A6%AC%ED%85%8C%EC%9D%BC_%ED%98%84%EC%9E%A5%EC%9D%98_%EC%83%9D%EC%83%9D%ED%95%9C_%EC%9D%B4%EC%95%BC%EA%B8%B0\" >\uc131\uacf5 \uc0ac\ub840: \ud55c\uad6d \ub9ac\ud14c\uc77c \ud604\uc7a5\uc758 \uc0dd\uc0dd\ud55c \uc774\uc57c\uae30<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/hitek.com.vn\/ko\/blog-ko\/ai-based-personalization-and-its-real-impact-on-korean-retail-sales\/#%EB%8F%84%EC%A0%84%EA%B3%BC%EC%A0%9C_%EB%8D%B0%EC%9D%B4%ED%84%B0_%ED%94%84%EB%9D%BC%EC%9D%B4%EB%B2%84%EC%8B%9C%EC%99%80_%E2%80%98%EA%B3%BC%EC%9E%89_%EC%B6%94%EC%B2%9C_%EC%82%AC%EC%9D%B4%EC%97%90%EC%84%9C\" >\ub3c4\uc804\uacfc\uc81c: \ub370\uc774\ud130 \ud504\ub77c\uc774\ubc84\uc2dc\uc640 \u2018\uacfc\uc789\u2019 \ucd94\ucc9c \uc0ac\uc774\uc5d0\uc11c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/hitek.com.vn\/ko\/blog-ko\/ai-based-personalization-and-its-real-impact-on-korean-retail-sales\/#%EB%AF%B8%EB%9E%98%EB%A5%BC_%ED%96%A5%ED%95%9C_%EB%B0%A9%ED%96%A5_%EC%B1%97%EB%B4%87_%EB%A9%94%ED%83%80%EB%B2%84%EC%8A%A4_%EA%B7%B8%EB%A6%AC%EA%B3%A0_%EC%B4%88%EA%B0%9C%EC%9D%B8%ED%99%94\" >\ubbf8\ub798\ub97c \ud5a5\ud55c \ubc29\ud5a5: \ucc57\ubd07, \uba54\ud0c0\ubc84\uc2a4, \uadf8\ub9ac\uace0 \ucd08\uac1c\uc778\ud654<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"-\"><span class=\"ez-toc-section\" id=\"%EA%B0%9C%EC%9D%B8%ED%99%94_%EC%B6%94%EC%B2%9C_%EB%8B%A8%EC%88%9C%ED%95%9C_%EA%B8%B0%EB%8A%A5%EC%9D%84_%EB%84%98%EC%96%B4_%ED%95%B5%EC%8B%AC_%EC%84%B1%EC%9E%A5_%EC%97%94%EC%A7%84%EC%9C%BC%EB%A1%9C\"><\/span>\uac1c\uc778\ud654 \ucd94\ucc9c, \ub2e8\uc21c\ud55c \uae30\ub2a5\uc744 \ub118\uc5b4 \ud575\uc2ec \uc131\uc7a5 \uc5d4\uc9c4\uc73c\ub85c<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\uacfc\uac70\uc758 \u2018\uc774 \uc0c1\ud488 \uc5b4\ub54c\uc694?\u2019\ub77c\ub294 \uc77c\ub960\uc801\uc778 \ucd94\ucc9c\uc740 \uc0ac\ub77c\uc84c\uc2b5\ub2c8\ub2e4. \ud604\uc7ac\uc758 AI \ucd94\ucc9c \uc2dc\uc2a4\ud15c\uc740 \ud611\uc5c5 \ud544\ud130\ub9c1, \ucf58\ud150\uce20 \uae30\ubc18 \ud544\ud130\ub9c1, \uc2ec\uce35\ud559\uc2b5(Deep Learning)\uc744 \ubcf5\ud569\uc801\uc73c\ub85c \ud65c\uc6a9\ud558\uc5ec \uace0\uac1d\uc758 \uc7a0\uc7ac\uc801 \uc695\uad6c\ub97c \uc608\uce21\ud569\ub2c8\ub2e4. \ud55c\uad6d\uc758 <a href=\"https:\/\/www.coupang.com\" target=\"_blank\" rel=\"noopener\">\ucd08\uace0\uc18d \ubc30\uc1a1\uacfc \ub370\uc774\ud130 \uc778\ud504\ub77c<\/a>\ub294 \uc774\ub7ec\ud55c AI \ud559\uc2b5\uc5d0 \ud48d\ubd80\ud55c \uc5f0\ub8cc\ub97c \uacf5\uae09\ud558\uba70, \uc2e4\uc2dc\uac04\uc73c\ub85c \uc2dc\uc2a4\ud15c\uc744 \uc9c4\ud654\uc2dc\ud0a4\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uacb0\uacfc\ub294 \uba85\ud655\ud569\ub2c8\ub2e4. \uac1c\uc778\ud654\ub41c \ucd94\ucc9c\uc740 \ud310\ub9e4 \uc804\ud658\uc728\uc744 \uadf9\uc801\uc73c\ub85c \ub192\uc774\uba70, \ud3c9\uade0 \uc8fc\ubb38 \uae08\uc561(AOV)\uc744 \uc0c1\uc2b9\uc2dc\ud0a4\uace0, \uac00\uc7a5 \uc911\uc694\ud55c \uace0\uac1d \uc774\ud0c8\ub960\uc744 \uc904\uc785\ub2c8\ub2e4. \uc774\ub294 \ub2e8\uc21c\ud55c \ud310\ub9e4 \ucd09\uc9c4\uc774 \uc544\ub2c8\ub77c, \uace0\uac1d\uacfc \ube0c\ub79c\ub4dc \uac04\uc758 \uad00\uacc4\ub97c \uc7ac\uc815\uc758\ud558\ub294 \ud589\uc704\uc785\ub2c8\ub2e4.<\/p>\n<h2 id=\"-\"><span class=\"ez-toc-section\" id=\"%ED%95%9C%EA%B5%AD_%EC%8B%9C%EC%9E%A5%EC%97%90%EC%84%9C_%EC%9E%85%EC%A6%9D%EB%90%9C_%EB%A7%A4%EC%B6%9C_%ED%9A%A8%EA%B3%BC_%EB%8D%B0%EC%9D%B4%ED%84%B0%EB%A1%9C_%EB%B3%B4%EB%8A%94_%EC%82%AC%EC%8B%A4\"><\/span>\ud55c\uad6d \uc2dc\uc7a5\uc5d0\uc11c \uc785\uc99d\ub41c \ub9e4\ucd9c \ud6a8\uacfc: \ub370\uc774\ud130\ub85c \ubcf4\ub294 \uc0ac\uc2e4<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<table>\n<thead>\n<tr>\n<th style=\"text-align: left;\">\ud6a8\uacfc \uc601\uc5ed<\/th>\n<th style=\"text-align: left;\">\uce21\uc815 \uac00\ub2a5\ud55c \uc601\ud5a5<\/th>\n<th style=\"text-align: left;\">\ud55c\uad6d \uc2dc\uc7a5 \uc801\uc6a9 \uc0ac\ub840<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"text-align: left;\"><strong>\uc804\ud658\uc728(Conversion Rate) \ud5a5\uc0c1<\/strong><\/td>\n<td style=\"text-align: left;\">\uac1c\uc778\ud654\ub41c \uc0c1\ud488 \ub178\ucd9c \uc2dc, \uc804\ud658\uc728\uc774 5~30% \uc99d\uac00<\/td>\n<td style=\"text-align: left;\">\ud328\uc158 \uc774\ucee4\uba38\uc2a4 \ud50c\ub7ab\ud3fc\uc5d0\uc11c \ub9de\ucda4\ud615 \u2018\uc624\ub298\uc758 \ucd94\ucc9c\u2019 \ubc30\ub108\ub85c \uccb4\ub958\uc2dc\uac04 \ubc0f \uad6c\ub9e4\uc728 \uc0c1\uc2b9<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left;\"><strong>\ud3c9\uade0 \uc8fc\ubb38 \uae08\uc561(AOV) \uc99d\uac00<\/strong><\/td>\n<td style=\"text-align: left;\">\uad50\ucc28 \ud310\ub9e4(Cross-selling) \ubc0f \uc5c5\uc140\ub9c1(Upselling) \uc131\uacf5\ub960 \ud5a5\uc0c1<\/td>\n<td style=\"text-align: left;\">\uac00\uc804\uc81c\ud488 \uad6c\ub9e4 \uc2dc, \ud638\ud658\ub418\ub294 \uc561\uc138\uc11c\ub9ac\ub098 \ubcf4\uc99d \uc11c\ube44\uc2a4 \ud328\ud0a4\uc9c0 \ucd94\ucc9c\uc73c\ub85c AOV 15% \uc99d\uac00<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left;\"><strong>\uace0\uac1d \uc0dd\uc560 \uac00\uce58(LTV) \uc0c1\uc2b9<\/strong><\/td>\n<td style=\"text-align: left;\">\uc7ac\uad6c\ub9e4 \uc8fc\uae30 \ub2e8\ucd95 \ubc0f \ube0c\ub79c\ub4dc \ucda9\uc131\ub3c4 \uac15\ud654<\/td>\n<td style=\"text-align: left;\">\uba64\ubc84\uc2ed \uae30\ubc18 \uc720\ud1b5\uc0ac, AI\ub85c \ubd84\uc11d\ud55c \uad6c\ub9e4 \ud328\ud134 \uae30\ubc18 \ub9de\ucda4 \ucfe0\ud3f0 \uc81c\uacf5\uc73c\ub85c \uc5f0\uac04 \uad6c\ub9e4 \ud69f\uc218 \uc99d\uac00<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left;\"><strong>\uc7ac\uace0 \ud68c\uc804\uc728 \uac1c\uc120<\/strong><\/td>\n<td style=\"text-align: left;\">\uc7a5\uae30 \uc794\uc874 \uc7ac\uace0\uc5d0 \ub300\ud55c \uc218\uc694 \ucc3d\ucd9c<\/td>\n<td style=\"text-align: left;\">\ud2b9\uc815 \uc9c0\uc5ed\/\uc138\uadf8\uba3c\ud2b8 \uace0\uac1d\uc758 \uad00\uc2ec \uc608\uce21\uc744 \ud1b5\ud55c \ud0c0\uac9f \ub9c8\ucf00\ud305\uc73c\ub85c \ub9cc\uae30 \uc784\ubc15 \uc0c1\ud488 \ud310\ub9e4 \uac00\uc18d\ud654<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\uc774 \ud45c\uc5d0\uc11c \ubcfc \uc218 \uc788\ub4ef, AI \uac1c\uc778\ud654 \ucd94\ucc9c\uc758 \uc601\ud5a5\uc740 \ub2e8\uc77c \uc9c0\ud45c\uac00 \uc544\ub2cc \ube44\uc988\ub2c8\uc2a4 \uc804\ubc18\uc758 \uac74\uac15\uc131\uc744 \uac1c\uc120\ud558\ub294 \ud3ec\uad04\uc801\uc778 \ud6a8\uacfc\ub97c \uac00\uc838\uc635\ub2c8\ub2e4. \ud2b9\ud788 \ud55c\uad6d \uc18c\ube44\uc790\uc758 \ub192\uc740 \ub514\uc9c0\ud138 \ub9ac\ud130\ub7ec\uc2dc\uc640 \ub370\uc774\ud130 \uc81c\uacf5\uc5d0 \ub300\ud55c \ube44\uad50\uc801 \uac1c\ubc29\uc801\uc778 \ud0dc\ub3c4\ub294 \uc774\ub7ec\ud55c \uc2dc\uc2a4\ud15c\uc774 \ube60\ub974\uac8c \uc815\uad50\ud654\ub420 \uc218 \uc788\ub294 \ud658\uacbd\uc744 \uc870\uc131\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<h2 id=\"-\"><span class=\"ez-toc-section\" id=\"%EC%84%B1%EA%B3%B5_%EC%82%AC%EB%A1%80_%ED%95%9C%EA%B5%AD_%EB%A6%AC%ED%85%8C%EC%9D%BC_%ED%98%84%EC%9E%A5%EC%9D%98_%EC%83%9D%EC%83%9D%ED%95%9C_%EC%9D%B4%EC%95%BC%EA%B8%B0\"><\/span>\uc131\uacf5 \uc0ac\ub840: \ud55c\uad6d \ub9ac\ud14c\uc77c \ud604\uc7a5\uc758 \uc0dd\uc0dd\ud55c \uc774\uc57c\uae30<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\ud55c\uad6d\uc758 \ub300\ud45c\uc801\uc778 \uc628\ub77c\uc778 \ucee4\uba38\uc2a4 \ud50c\ub7ab\ud3fc <strong>Coupang<\/strong>\uc740 \u2018\ub85c\ucf13\ubc30\uc1a1\u2019 \ubabb\uc9c0\uc54a\uac8c \uac15\ub825\ud55c <strong>AI \ucd94\ucc9c \uc5d4\uc9c4<\/strong>\uc73c\ub85c \uc720\uba85\ud569\ub2c8\ub2e4. \uc0ac\uc6a9\uc790\uc758 \ubaa8\ub4e0 \ud074\ub9ad, \uac80\uc0c9, \ub9ac\ubdf0 \ud0d0\uc0c9, \uc7a5\ubc14\uad6c\ub2c8 \ub2f4\uae30 \ud589\uc704\ub97c \uc2e4\uc2dc\uac04 \ubd84\uc11d\ud574 \ub2e4\uc74c \uad6c\ub9e4\ub97c \uc608\uce21\ud569\ub2c8\ub2e4. \uc774\ub294 \ub2e8\uc21c\ud55c \ud3b8\uc758\uac00 \uc544\ub2c8\ub77c, \u2018\uc54c\uc544\uc11c \uc900\ube44\ud558\ub294\u2019 \uc120\uc81c\uc801 \uc11c\ube44\uc2a4\ub85c \uace0\uac1d \uc2ec\ub9ac\ub97c \uc0ac\ub85c\uc7a1\uc73c\uba70, \ub9e4\ucd9c \uc131\uc7a5\uc758 \uadfc\uac04\uc774 \ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc774\uc640 \ud568\uaed8, <strong>SSG.com<\/strong>\uacfc <strong>\uc2e0\uc138\uacc4\uba74\uc138\uc810<\/strong>\uacfc \uac19\uc740 \uc624\ud504\ub77c\uc778 \uac15\uc790\uc758 \uc628\ub77c\uc778 \ud50c\ub7ab\ud3fc \uc5ed\uc2dc AI \uac1c\uc778\ud654\uc5d0 \uc8fc\ubaa9\ud569\ub2c8\ub2e4. SSG.com\uc740 \uc790\uccb4 \uac1c\ubc1c\ud55c AI \ucd94\ucc9c \uc2dc\uc2a4\ud15c\uc744 \ud1b5\ud574 \ud68c\uc6d0\ubcc4 \ub9de\ucda4\ud615 \ud648\ud398\uc774\uc9c0\ub97c \uad6c\ud604\ud558\uba70, \uc2e0\uc138\uacc4\uba74\uae09\uc810\uc740 \uace0\uac1d\uc758 \uacfc\uac70 \uad6c\ub9e4 \uc774\ub825\uacfc \uc5ec\ud589 \uc77c\uc815\uc744 \uc5f0\uacb0\ud574 \ucd9c\uad6d \uc804 \ucd5c\uc801\uc758 \uc0c1\ud488\uc744 \ucd94\ucc9c\ud558\ub294 \ub4f1, \uc0c1\ud669(Context)\uc744 \uace0\ub824\ud55c \ucd94\ucc9c\uc73c\ub85c \ucc28\ubcc4\ud654\ub97c \uaf80\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ub178\ub825\uc740 <a href=\"https:\/\/www.naver.com\" target=\"_blank\" rel=\"noopener\">\ud55c\uad6d\uc5b4\uc640 \uc774\ubbf8\uc9c0 \ub370\uc774\ud130\ub97c \ud2b9\ud654 \ud559\uc2b5\ud55c AI \ubaa8\ub378<\/a>\uc758 \ubc1c\uc804\uacfc \ub9de\ubb3c\ub824 \uadf8 \uc815\ud655\ub3c4\ub97c \ub354\ud574 \uac00\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h2 id=\"-\"><span class=\"ez-toc-section\" id=\"%EB%8F%84%EC%A0%84%EA%B3%BC%EC%A0%9C_%EB%8D%B0%EC%9D%B4%ED%84%B0_%ED%94%84%EB%9D%BC%EC%9D%B4%EB%B2%84%EC%8B%9C%EC%99%80_%E2%80%98%EA%B3%BC%EC%9E%89_%EC%B6%94%EC%B2%9C_%EC%82%AC%EC%9D%B4%EC%97%90%EC%84%9C\"><\/span>\ub3c4\uc804\uacfc\uc81c: \ub370\uc774\ud130 \ud504\ub77c\uc774\ubc84\uc2dc\uc640 \u2018\uacfc\uc789\u2019 \ucd94\ucc9c \uc0ac\uc774\uc5d0\uc11c<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\ubb3c\ub860, \ubaa8\ub4e0 \ube5b\uc740 \uadf8\ub9bc\uc790\ub97c \ub3d9\ubc18\ud569\ub2c8\ub2e4. AI \uac1c\uc778\ud654 \ucd94\ucc9c\uc758 \ud575\uc2ec\uc778 \ub370\uc774\ud130 \uc218\uc9d1\uacfc \ud65c\uc6a9\uc740 <strong>\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638<\/strong>\ub77c\ub294 \uac70\ub300\ud55c \uc7a5\ubcbd\uc5d0 \uc9c1\uba74\ud574 \uc788\uc2b5\ub2c8\ub2e4. \ud55c\uad6d\uc740 \uac15\ub825\ud55c <strong>\uac1c\uc778\uc815\ubcf4\ubcf4\ud638\ubc95(PIPA)<\/strong> \uc744 \uc2dc\ud589\ud558\uace0 \uc788\uc5b4, \uae30\uc5c5\ub4e4\uc740 \ud22c\uba85\ud55c \ub3d9\uc758 \uc808\ucc28\uc640 \uc775\uba85\ud654 \ucc98\ub9ac \uae30\uc220\uc5d0 \ub354\uc6b1 \uc2e0\uacbd \uc368\uc57c \ud569\ub2c8\ub2e4. \ub610\ud55c, \uc9c0\ub098\uce58\uac8c \uc815\uad50\ud55c \ucd94\ucc9c\uc740 \uc18c\ube44\uc790\uc5d0\uac8c \u2018\uad00\ucc30\ub2f9\ud558\ub294\u2019 \ubd88\ucf8c\uac10\uc744 \uc8fc\uac70\ub098, \ud544\ud130 \ubc84\ube14(Filter Bubble)\ub85c \uc815\ubcf4\uc758 \ud3ed\uc744 \uc81c\ud55c\ud560 \uc218 \uc788\ub2e4\ub294 \ube44\ud310\ub3c4 \uc874\uc7ac\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc9c4\uc815\ud55c \uc131\uacf5\uc740 \uae30\uc220\uc801 \uc815\ud655\uc131\uacfc \uc724\ub9ac\uc801 \uc874\uc911\uc758 \uacbd\uacc4\ub97c \uc798 \uc544\ub294 \ub370 \uc788\uc2b5\ub2c8\ub2e4. \uace0\uac1d\uc5d0\uac8c <strong>\ud1b5\uc81c\uad8c(\uc608: \ucd94\ucc9c \uc124\uc815 \uc870\uc815 \uc635\uc158)<\/strong>\uc744 \ubd80\uc5ec\ud558\uace0, \ub370\uc774\ud130 \uc0ac\uc6a9 \ubc29\uc2dd\uc744 \ud22c\uba85\ud558\uac8c \uacf5\uac1c\ud558\ub294 \uac83\uc774 \uc7a5\uae30\uc801\uc778 \uc2e0\ub8b0\uc640 \ub9e4\ucd9c\uc744 \ub3d9\uc2dc\uc5d0 \ud655\ubcf4\ud558\ub294 \uae38\uc785\ub2c8\ub2e4.<\/p>\n<h2 id=\"-\"><span class=\"ez-toc-section\" id=\"%EB%AF%B8%EB%9E%98%EB%A5%BC_%ED%96%A5%ED%95%9C_%EB%B0%A9%ED%96%A5_%EC%B1%97%EB%B4%87_%EB%A9%94%ED%83%80%EB%B2%84%EC%8A%A4_%EA%B7%B8%EB%A6%AC%EA%B3%A0_%EC%B4%88%EA%B0%9C%EC%9D%B8%ED%99%94\"><\/span>\ubbf8\ub798\ub97c \ud5a5\ud55c \ubc29\ud5a5: \ucc57\ubd07, \uba54\ud0c0\ubc84\uc2a4, \uadf8\ub9ac\uace0 \ucd08\uac1c\uc778\ud654<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>AI \ucd94\ucc9c\uc758 \ub2e4\uc74c \ud589\ubcf4\ub294 \ub354\uc6b1 \uc790\uc5f0\uc2a4\ub7fd\uace0, \ud1b5\ud569\uc801\uc774\uba70, \uc608\uce21 \ubd88\uac00\ub2a5\ud560 \uac83\uc785\ub2c8\ub2e4. <strong>\uc0dd\uc131\ud615 AI(Generative AI)<\/strong> \ub97c \uc811\ubaa9\ud55c \ucc57\ubd07\uc774 \ub300\ud654\ud615\uc73c\ub85c \uc0c1\ub2f4\uacfc \ucd94\ucc9c\uc744 \ub3d9\uc2dc\uc5d0 \uc218\ud589\ud558\ub294 \uc2dc\ub300\uac00 \uc5f4\ub9ac\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c, \uba54\ud0c0\ubc84\uc2a4 \uac00\uc0c1 \ub9e4\uc7a5\uc5d0\uc11c \uc544\ubc14\ud0c0\uc758 \ud589\ub3d9\uc744 \ubd84\uc11d\ud574 \uc2e4\ubb3c \uc81c\ud488\uc744 \ucd94\ucc9c\ud558\uac70\ub098, \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uc758 IoT \uc13c\uc11c\uc640 \uacb0\ud569\ud574 \uace0\uac1d\uc758 \ub3d9\uc120\uc744 \ucd94\uc801, \uc2e4\uc2dc\uac04 \ubaa8\ubc14\uc77c \ucfe0\ud3f0\uc744 \uc81c\uacf5\ud558\ub294 <strong>\uc634\ub2c8\ucc44\ub110 \uac1c\uc778\ud654<\/strong>\uac00 \ud655\uc0b0\ub420 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc774 \ubcc0\ud654\uc758 \ud750\ub984 \uc18d\uc5d0\uc11c \ud55c\uad6d \ub9ac\ud14c\uc77c \uae30\uc5c5\uc774 \uac00\uc838\uc57c \ud560 \ud0dc\ub3c4\ub294 \uba85\ud655\ud569\ub2c8\ub2e4: AI\ub97c \ub9c8\ucf00\ud305 \ub3c4\uad6c\uac00 \uc544\ub2cc, <strong>\uace0\uac1d \uc774\ud574\ub97c \uc704\ud55c \ud575\uc2ec \uc778\ud504\ub77c<\/strong>\ub85c \ud22c\uc790\ud574\uc57c \ud569\ub2c8\ub2e4. \ub2f9\uc2e0\uc758 \ube0c\ub79c\ub4dc\ub294 \uace0\uac1d\uc744 \uc5bc\ub9c8\ub098 \uc798 \uc54c\uace0 \uc788\ub098\uc694? \uadf8 \uc774\ud574\ub97c \ubc14\ud0d5\uc73c\ub85c, \ub2e4\uc74c \uad6c\ub9e4\ub97c \uc704\ud55c \uac00\uc7a5 \uc124\ub4dd\ub825 \uc788\ub294 \uc81c\uc548\uc744 \uc900\ube44\ud558\uace0 \uc788\ub098\uc694?<\/p>\n<p><strong>\uc624\ub298\ubd80\ud130 \ub2f9\uc2e0\uc758 \ub370\uc774\ud130 \uc804\ub7b5\uc744 \ub2e4\uc2dc \uc810\uac80\ud574\ubcf4\uc138\uc694.<\/strong> \uac00\uc7a5 \ucda9\uc131\ub3c4 \ub192\uc740 \uace0\uac1d \ud55c \uba85\uc758 \ub370\uc774\ud130\ubd80\ud130 \uae4a\uc774 \ub4e4\uc5ec\ub2e4\ubcf4\ub294 \uac83, \uadf8\uac83\uc774 \ubc14\ub85c AI \uc2dc\ub300 \ub9e4\ucd9c \uc131\uc7a5\uc758 \uc2e4\uc81c \uc2dc\uc791\uc810\uc785\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ud55c\uad6d \uc18c\ub9e4 \uc2dc\uc7a5\uc740 \uc774\uc81c \ub2e8\uc21c\ud55c \uac70\ub798\uc758 \uacf5\uac04\uc744 \ub118\uc5b4, \uace0\uac1d \ud55c \uba85 \ud55c \uba85\uc744 \uc774\ud574\ud558\ub294 \uc9c0\ub2a5\ud615 \uacf5\uac04\uc73c\ub85c \ube60\ub974\uac8c \uc9c4\ud654\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \ubcc0\ud654\uc758 \uc911\uc2ec\uc5d0 \uc11c \uc788\ub294 \uac83\uc774 \ubc14\ub85c \uc778\uacf5\uc9c0\ub2a5(AI) \uae30\ubc18 \uac1c\uc778\ud654 \ucd94\ucc9c \uae30\uc220\uc785\ub2c8\ub2e4. \uace0\uac1d\uc758 \ucde8\ud5a5, \uacfc\uac70 \ud589\ub3d9, \uc2e4\uc2dc\uac04 \uc0c1\ud669\uc744 \uc77d\uc5b4\ub0b4\uc5b4 \u2018\ub531 \ub9de\ub294\u2019 \uc0c1\ud488\uc744 \uc81c\uc548\ud558\ub294 \uc774 \uae30\uc220\uc740 \ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790\uc758 \ud76c\ub9dd\uc0ac\ud56d\uc744 \ub118\uc5b4, \ub9e4\ucd9c \uc99d\ub300\ub77c\ub294 \ud655\uc2e4\ud55c \uc131\uacfc\ub85c \uc774\uc5b4\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc624\ub298\ub0a0 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":31496,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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