{"id":31533,"date":"2026-01-22T10:34:11","date_gmt":"2026-01-22T03:34:11","guid":{"rendered":"https:\/\/hitek.com.vn\/?p=31533"},"modified":"2026-01-22T10:34:11","modified_gmt":"2026-01-22T03:34:11","slug":"why-many-retailers-fail-to-use-customer-data-effectively","status":"publish","type":"post","link":"https:\/\/hitek.com.vn\/ko\/blog-ko\/why-many-retailers-fail-to-use-customer-data-effectively\/","title":{"rendered":"\ub9ac\ud14c\uc77c \uae30\uc5c5\uc774 \uace0\uac1d \ub370\uc774\ud130\ub97c \uc81c\ub300\ub85c \ud65c\uc6a9\ud558\uc9c0 \ubabb\ud558\ub294 \uc774\uc720"},"content":{"rendered":"<p>\ub9e4\uc7a5\uacfc \uc628\ub77c\uc778\uc744 \uc624\uac00\uba70 \uc3df\uc544\uc9c0\ub294 \ub370\uc774\ud130. \uace0\uac1d \ud55c \uba85 \ud55c \uba85\uc758 \ubc1c\uc790\uad6d\uc774 \ub514\uc9c0\ud138 \uae30\ub85d\uc73c\ub85c \ub0a8\uace0, \ub9e4\ubc88\uc758 \ud074\ub9ad\uacfc \uad6c\ub9e4\ub294 \ubc29\ub300\ud55c \uc815\ubcf4\uc758 \ubc14\ub2e4\ub97c \ub9cc\ub4e4\uc5b4\ub0c5\ub2c8\ub2e4. \ub9ac\ud14c\uc77c \uae30\uc5c5\ub4e4\uc740 \uc774\uc81c \uacb0\uc81c \uc815\ubcf4 \uc774\uc0c1\uc758, \uace0\uac1d\uc758 \ub77c\uc774\ud504\uc2a4\ud0c0\uc77c\uacfc \uc120\ud638\ub3c4\ub97c \ubcf4\uc5ec\uc8fc\ub294 \uae08\uad11\uc744 \uc190\uc5d0 \uc950\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc815\uc791 \ub9ce\uc740 \uae30\uc5c5\ub4e4\uc774 \uc774 \uae08\uad11\uc5d0\uc11c \uc9c4\uc815\ud55c \ubcf4\uc11d\uc744 \uce90\ub0b4\uc9c0 \ubabb\ud558\uace0 \ud5c8\ub355\uc785\ub2c8\ub2e4. \ub370\uc774\ud130\ub294 \ub118\uccd0\ub098\ub294\ub370, \uc778\uc0ac\uc774\ud2b8\ub294 \ubd80\uc871\ud558\uace0, \ud589\ub3d9\uc740 \uc5ec\uc804\ud788 \uacfc\uac70\uc758 \uad00\uc131\uc5d0 \ubb36\uc5ec \uc788\uc8e0. \ubb38\uc81c\ub294 \uae30\uc220\uc774 \uc544\ub2c8\ub77c, \uc811\uadfc \ubc29\uc2dd\uc5d0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\ubaa9\ucc28 \ud1a0\uae00\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/hitek.com.vn\/ko\/blog-ko\/why-many-retailers-fail-to-use-customer-data-effectively\/#1_%EB%8D%B0%EC%9D%B4%ED%84%B0_%E2%80%98%EA%B3%A0%EB%A6%BD%EC%8B%A4_%ED%86%B5%ED%95%A9%EB%90%98%EC%A7%80_%EC%95%8A%EC%9D%80_%EC%82%AC%EC%9D%BC%EB%A1%9C_%ED%98%84%EC%83%81\" >1. \ub370\uc774\ud130 &#8216;\uace0\ub9bd\uc2e4&#8217;: \ud1b5\ud569\ub418\uc9c0 \uc54a\uc740 \uc0ac\uc77c\ub85c \ud604\uc0c1<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/hitek.com.vn\/ko\/blog-ko\/why-many-retailers-fail-to-use-customer-data-effectively\/#2_%E2%80%98%EC%99%9C%EC%97%90_%EB%8C%80%ED%95%9C_%EC%A7%88%EB%AC%B8_%EB%B6%80%EC%9E%AC_%EB%A6%AC%ED%8F%AC%ED%8A%B8_%EC%A4%91%EB%8F%85%EA%B3%BC_%ED%86%B5%EC%B0%B0%EB%A0%A5_%EA%B3%B5%ED%99%A9\" >2. &#8216;\uc65c&#8217;\uc5d0 \ub300\ud55c \uc9c8\ubb38 \ubd80\uc7ac: \ub9ac\ud3ec\ud2b8 \uc911\ub3c5\uacfc \ud1b5\ucc30\ub825 \uacf5\ud669<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/hitek.com.vn\/ko\/blog-ko\/why-many-retailers-fail-to-use-customer-data-effectively\/#3_%EC%99%84%EB%B2%BD%ED%95%A8%EC%9D%98_%EB%8D%AB_%EB%B6%84%EC%84%9D_Paralysis%EC%99%80_%EC%8B%A4%ED%96%89%EC%9D%98_%EA%B3%B5%EB%B0%B1\" >3. \uc644\ubcbd\ud568\uc758 \ub36b: \ubd84\uc11d Paralysis\uc640 \uc2e4\ud589\uc758 \uacf5\ubc31<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/hitek.com.vn\/ko\/blog-ko\/why-many-retailers-fail-to-use-customer-data-effectively\/#4_%EA%B8%B0%EC%88%A0%EC%97%90_%EB%A7%A4%EB%AA%B0%EB%90%9C_%EC%9D%B8%EA%B0%84%EC%84%B1_%EC%83%81%EC%8B%A4_%EC%BB%A8%ED%85%8D%EC%8A%A4%ED%8A%B8%EC%9D%98_%EB%B6%80%EC%9E%AC\" >4. \uae30\uc220\uc5d0 \ub9e4\ubab0\ub41c \uc778\uac04\uc131 \uc0c1\uc2e4: \ucee8\ud14d\uc2a4\ud2b8\uc758 \ubd80\uc7ac<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/hitek.com.vn\/ko\/blog-ko\/why-many-retailers-fail-to-use-customer-data-effectively\/#5_%ED%94%84%EB%9D%BC%EC%9D%B4%EB%B2%84%EC%8B%9C%EC%99%80_%EC%8B%A0%EB%A2%B0%EC%9D%98_%EA%B8%B4%EC%9E%A5_%EA%B4%80%EA%B3%84_%EB%B6%88%ED%8E%B8%ED%95%9C_%EB%8F%99%EB%B0%98%EC%9E%90\" >5. \ud504\ub77c\uc774\ubc84\uc2dc\uc640 \uc2e0\ub8b0\uc758 \uae34\uc7a5 \uad00\uacc4: \ubd88\ud3b8\ud55c \ub3d9\ubc18\uc790<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/hitek.com.vn\/ko\/blog-ko\/why-many-retailers-fail-to-use-customer-data-effectively\/#%EB%A6%AC%ED%85%8C%EC%9D%BC_%EB%8D%B0%EC%9D%B4%ED%84%B0_%ED%99%9C%EC%9A%A9_%EC%8B%A4%ED%8C%A8_%EC%9A%94%EC%9D%B8_%EC%A7%84%EB%8B%A8%ED%91%9C\" >\ub9ac\ud14c\uc77c \ub370\uc774\ud130 \ud65c\uc6a9 \uc2e4\ud328 \uc694\uc778 \uc9c4\ub2e8\ud45c<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/hitek.com.vn\/ko\/blog-ko\/why-many-retailers-fail-to-use-customer-data-effectively\/#%EB%8B%A4%EC%9D%8C_%EB%8B%A8%EA%B3%84_%EB%8D%B0%EC%9D%B4%ED%84%B0%EC%97%90%EC%84%9C_%EA%B0%80%EC%B9%98%EB%A1%9C%EC%9D%98_%EC%A0%84%ED%99%98%EC%9D%84_%EC%9C%84%ED%95%9C_%EC%8B%9C%EC%9E%91\" >\ub2e4\uc74c \ub2e8\uacc4: \ub370\uc774\ud130\uc5d0\uc11c \uac00\uce58\ub85c\uc758 \uc804\ud658\uc744 \uc704\ud55c \uc2dc\uc791<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"1-\"><span class=\"ez-toc-section\" id=\"1_%EB%8D%B0%EC%9D%B4%ED%84%B0_%E2%80%98%EA%B3%A0%EB%A6%BD%EC%8B%A4_%ED%86%B5%ED%95%A9%EB%90%98%EC%A7%80_%EC%95%8A%EC%9D%80_%EC%82%AC%EC%9D%BC%EB%A1%9C_%ED%98%84%EC%83%81\"><\/span>1. \ub370\uc774\ud130 &#8216;\uace0\ub9bd\uc2e4&#8217;: \ud1b5\ud569\ub418\uc9c0 \uc54a\uc740 \uc0ac\uc77c\ub85c \ud604\uc0c1<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\uac00\uc7a5 \ud070 \uac78\ub9bc\ub3cc\uc740 \ub370\uc774\ud130\uac00 \uc11c\ub85c \ub2e4\ub978 \ubd80\uc11c\uc640 \ucc44\ub110\uc5d0 \uac07\ud600 \uc788\ub2e4\ub294 \uc810\uc785\ub2c8\ub2e4. \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5 POS \ub370\uc774\ud130, \uc628\ub77c\uc778 \uc1fc\ud551\ubab0 \ub85c\uadf8, \ubaa8\ubc14\uc77c \uc571 \uc0ac\uc6a9 \uae30\ub85d, \uace0\uac1d\uc13c\ud130 \ubb38\uc758 \ub0b4\uc5ed, \uc2ec\uc9c0\uc5b4 SNS \ubc18\uc751\uae4c\uc9c0. \uc774 \ubaa8\ub4e0 \uac83\uc774 \uac01\uae30 \ub2e4\ub978 \uc2dc\uc2a4\ud15c\uc5d0 \ubd84\uc0b0\ub418\uc5b4 \uc788\uace0, \uc11c\ub85c \ub300\ud654\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \ub9c8\ucf00\ud305 \ud300\uc774 \ubcf4\ub294 \uace0\uac1d\uacfc CRM \ud300\uc774 \uad00\ub9ac\ud558\ub294 \uace0\uac1d, \ubb3c\ub958 \ud300\uc774 \ubc14\ub77c\ubcf4\ub294 \uace0\uac1d\uc774 \ubaa8\ub450 \ub2e4\ub97c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n\uc774\ub294 \ub9c8\uce58 \ud37c\uc990\uc758 \uc870\uac01\ub4e4\uc744 \uc0c1\uc790\ubcc4\ub85c \ub098\ub220 \ubcf4\uad00\ud558\uba74\uc11c \uc644\uc131\ub41c \uadf8\ub9bc\uc744 \uadf8\ub9ac\ub824\ub294 \uac83\uacfc \uac19\uc2b5\ub2c8\ub2e4. <a href=\"https:\/\/www.forrester.com\/blogs\/what-is-a-customer-data-platform\/\" target=\"_blank\" rel=\"noopener\">\uace0\uac1d \ub370\uc774\ud130 \ud50c\ub7ab\ud3fc(CDP)\uacfc \uac19\uc740 \ud1b5\ud569 \uc194\ub8e8\uc158<\/a>\uc5d0 \ub300\ud55c \ud22c\uc790\ub97c \uc8fc\uc800\ud560 \ub54c, \uae30\uc5c5\uc740 \ub2e8\ud3b8\uc801\uc778 \uc2dc\uac01\uc73c\ub85c\ub9cc \uace0\uac1d\uc744 \uc774\ud574\ud558\uac8c \ub418\uace0, \uacb0\uad6d \uc77c\uad00\uc131 \uc5c6\ub294 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\uac8c \ub429\ub2c8\ub2e4.<\/p>\n<h2 id=\"2-\"><span class=\"ez-toc-section\" id=\"2_%E2%80%98%EC%99%9C%EC%97%90_%EB%8C%80%ED%95%9C_%EC%A7%88%EB%AC%B8_%EB%B6%80%EC%9E%AC_%EB%A6%AC%ED%8F%AC%ED%8A%B8_%EC%A4%91%EB%8F%85%EA%B3%BC_%ED%86%B5%EC%B0%B0%EB%A0%A5_%EA%B3%B5%ED%99%A9\"><\/span>2. &#8216;\uc65c&#8217;\uc5d0 \ub300\ud55c \uc9c8\ubb38 \ubd80\uc7ac: \ub9ac\ud3ec\ud2b8 \uc911\ub3c5\uacfc \ud1b5\ucc30\ub825 \uacf5\ud669<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\ub9ce\uc740 \ub9ac\ud14c\uc77c\ub7ec\uac00 &#8216;\ub370\uc774\ud130 \uae30\ubc18 \uc758\uc0ac\uacb0\uc815&#8217;\uc744 \uc678\uce58\uc9c0\ub9cc, \uc815\uc791 \uadf8\ub4e4\uc740 &#8216;\ub370\uc774\ud130 \ub9ac\ud3ec\ud2b8 \uc218\uc9d1&#8217;\uc5d0\ub9cc \uae09\uae09\ud569\ub2c8\ub2e4. \uc8fc\uac04 \ub9e4\ucd9c \ub9ac\ud3ec\ud2b8, \ucc44\ub110\ubcc4 \ubc29\ubb38\uc790 \uc218, \ud504\ub85c\ubaa8\uc158 \ubc18\uc751\ub960&#8230; \uc774\ub7ec\ud55c \uc9c0\ud45c\ub4e4\uc740 &#8216;\ubb34\uc5c7&#8217;\uc774 \uc77c\uc5b4\ub0ac\ub294\uc9c0 \ubcf4\uc5ec\uc904 \ubfd0, &#8216;\uc65c&#8217; \uc77c\uc5b4\ub0ac\ub294\uc9c0 \uc124\uba85\ud574\uc8fc\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.<br \/>\n&#8220;\uc9c0\ub09c\ub2ec A \uc81c\ud488 \ub9e4\ucd9c\uc774 15% \ud558\ub77d\ud588\uc2b5\ub2c8\ub2e4&#8221;\ub77c\ub294 \uc0ac\uc2e4\uc740 \uc911\uc694\ud569\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \ub354 \uc911\uc694\ud55c \uc9c8\ubb38\uc740 &#8220;\uc65c \ud558\ub77d\ud588\ub294\uac00?&#8221;\uc785\ub2c8\ub2e4. \uc2e0\uaddc \uacbd\uc7c1\uc0ac\uc758 \ub4f1\uc7a5? \uc18c\ube44\uc790 \uc120\ud638\ub3c4 \ubcc0\ud654? \uc798\ubabb\ub41c \uc9c4\uc5f4 \uc704\uce58? \ub9ac\ud3ec\ud2b8\ub294 \uc9c8\ubb38\uc744 \ub05d\ub0b4\ub294 \uac83\uc774 \uc544\ub2c8\ub77c \uc2dc\uc791\ud574\uc57c \ud558\ub294 \uc9c0\uc810\uc785\ub2c8\ub2e4. \ubd84\uc11d\uc744 \ubcf4\uace0\uc11c \uc791\uc131\uc73c\ub85c \uc624\ud574\ud558\ub294 \uc21c\uac04, \ub370\uc774\ud130 \ud65c\uc6a9\uc740 \ud45c\uba74\uc801 \uc218\uc900\uc5d0 \uba38\ubb3c\uac8c \ub429\ub2c8\ub2e4.<\/p>\n<h2 id=\"3-paralysis-\"><span class=\"ez-toc-section\" id=\"3_%EC%99%84%EB%B2%BD%ED%95%A8%EC%9D%98_%EB%8D%AB_%EB%B6%84%EC%84%9D_Paralysis%EC%99%80_%EC%8B%A4%ED%96%89%EC%9D%98_%EA%B3%B5%EB%B0%B1\"><\/span>3. \uc644\ubcbd\ud568\uc758 \ub36b: \ubd84\uc11d Paralysis\uc640 \uc2e4\ud589\uc758 \uacf5\ubc31<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&#8220;\ub370\uc774\ud130\uac00 \ub354 \uc313\uc774\uba74&#8221;, &#8220;\ubaa8\ub378\uc774 \ub354 \uc815\uad50\ud574\uc9c0\uba74&#8221;, &#8220;\ub2e4\uc74c \ubd84\uae30 \ubcf4\uace0\uc11c\ub97c \ubcf4\uba74&#8221; \uc6b0\ub9ac\uac00 \ub098\uc544\uc9c8 \uac70\ub77c \uc0dd\uac01\ud569\ub2c8\ub2e4. \uc774\ub294 &#8216;\ubd84\uc11d \ub9c8\ube44&#8217; \uc0c1\ud0dc\uc5d0 \ube60\uc9c4 \uc804\ud615\uc801\uc778 \uc99d\uc0c1\uc785\ub2c8\ub2e4. \ub9ac\ud14c\uc77c \uc2dc\uc7a5\uc758 \uc18d\ub3c4\ub294 \uae30\ub2e4\ub824\uc8fc\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. 80%\uc758 \ud655\uc2e0\uc73c\ub85c \ube60\ub974\uac8c \uc2e4\ud589\ud558\uace0, \ud53c\ub4dc\ubc31\uc744 \ubc1b\uc544 \uc218\uc815\ud558\ub294 \uac83\uc774 100%\uc758 \uc644\ubcbd\ud55c \ub370\uc774\ud130\ub97c \uae30\ub2e4\ub9ac\ub2e4\uac00 \uae30\ud68c\ub97c \ub193\uce58\ub294 \uac83\ubcf4\ub2e4 \ub0ab\uc2b5\ub2c8\ub2e4.<br \/>\n\ub370\uc774\ud130 \ud300\uacfc \ud604\uc5c5 \ud300(\ub9c8\ucf00\ud305, MD, \uc601\uc5c5) \uc0ac\uc774\uc5d0 \ub192\uc740 \uc7a5\ubcbd\uc774 \uc874\uc7ac\ud560 \ub54c\ub3c4 \ubb38\uc81c\uac00 \ubc1c\uc0dd\ud569\ub2c8\ub2e4. \ubd84\uc11d \uacb0\uacfc\uac00 \ubcf5\uc7a1\ud55c \uc804\ubb38 \uc6a9\uc5b4\ub85c \uc804\ub2ec\ub418\uac70\ub098, \ud604\uc5c5 \ud300\uc774 \ud544\uc694\ud55c \uc9c8\ubb38\uc744 \ub370\uc774\ud130 \ud300\uc5d0 \ud6a8\uacfc\uc801\uc73c\ub85c \uc804\ub2ec\ud558\uc9c0 \ubabb\ud558\uba74, \uacb0\uad6d \ubd84\uc11d \uacb0\uacfc\ub294 \uc11c\ub78d \uc18d\uc5d0 \ubb3b\ud788\uace0 \ub9d9\ub2c8\ub2e4.<\/p>\n<h2 id=\"4-\"><span class=\"ez-toc-section\" id=\"4_%EA%B8%B0%EC%88%A0%EC%97%90_%EB%A7%A4%EB%AA%B0%EB%90%9C_%EC%9D%B8%EA%B0%84%EC%84%B1_%EC%83%81%EC%8B%A4_%EC%BB%A8%ED%85%8D%EC%8A%A4%ED%8A%B8%EC%9D%98_%EB%B6%80%EC%9E%AC\"><\/span>4. \uae30\uc220\uc5d0 \ub9e4\ubab0\ub41c \uc778\uac04\uc131 \uc0c1\uc2e4: \ucee8\ud14d\uc2a4\ud2b8\uc758 \ubd80\uc7ac<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\ub370\uc774\ud130\ub294 \uc22b\uc790\uc640 \ud328\ud134\uc785\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uace0\uac1d\uc740 \uac10\uc815\uacfc \uc0c1\ud669, \uc989 &#8216;\ucee8\ud14d\uc2a4\ud2b8&#8217;\ub97c \uac00\uc9c4 \uc778\uac04\uc785\ub2c8\ub2e4. \ub2e8\uc21c\ud788 &#8220;30\ub300 \uc5ec\uc131\uc774 \uc2a4\ud0a8\ucf00\uc5b4 \uc81c\ud488\uc744 \uc8fc\ub9d0\uc5d0 \uad6c\ub9e4\ud55c\ub2e4&#8221;\ub294 \ub370\uc774\ud130\ub9cc\uc73c\ub85c\ub294 \ubd80\uc871\ud569\ub2c8\ub2e4. \uadf8\ub140\uac00 \ud2b9\uc815 \uc131\ubd84\uc744 \ucc3e\ub294 \uac74\uc9c0, \uc120\ubb3c\uc6a9\uc778\uc9c0, \uc790\uae30 \uad00\ub9ac\ub97c \uc704\ud55c \uac83\uc778\uc9c0 \uc54c \uc218 \uc5c6\uc8e0.<br \/>\n\ub9e5\ub77d \uc5c6\ub294 \ub370\uc774\ud130\ub294 \uc624\ud574\ub97c \ubd88\ub7ec\uc77c\uc73c\ud0b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uace0\uac1d\uc774 \ud2b9\uc815 \ube0c\ub79c\ub4dc \uc637\uc744 \uc790\uc8fc \ucc3e\uc544\ubcf8\ub2e4\uace0 \ud574\uc11c \uadf8 \ube0c\ub79c\ub4dc\ub97c \uc88b\uc544\ud558\ub294 \uac78\uae4c\uc694? \uc544\ub2c8\uba74 \ub514\uc790\uc778\uc744 \ucc38\uace0\ud558\uae30 \uc704\ud55c \uac83\uc77c\uae4c\uc694? \ud639\uc740 \ubc30\uc1a1\ube44\ub97c \ubb34\ub8cc\ub85c \ub9cc\ub4e4\uae30 \uc704\ud574 \uc7a5\ubc14\uad6c\ub2c8\uc5d0 \ub123\uae30\ub9cc \ud558\ub294 \uac78\uae4c\uc694? \uc628\ub77c\uc778 \ud589\ub3d9 \ub370\uc774\ud130\ub9cc\uc73c\ub85c\ub294 \uc774\ub7ec\ud55c \ubbf8\ubb18\ud55c \ucc28\uc774\ub97c \ud3ec\ucc29\ud558\uae30 \uc5b4\ub835\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ubcf4\uc644\ud558\uae30 \uc704\ud574\uc11c\ub294 \uc815\uc131\uc801 \uc870\uc0ac, \uace0\uac1d \uc778\ud130\ubdf0, \uc2ec\uce35 \ud53c\ub4dc\ubc31 \ub4f1\uc758 \ub3c4\uad6c\uac00 \ud568\uaed8\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<h2 id=\"5-\"><span class=\"ez-toc-section\" id=\"5_%ED%94%84%EB%9D%BC%EC%9D%B4%EB%B2%84%EC%8B%9C%EC%99%80_%EC%8B%A0%EB%A2%B0%EC%9D%98_%EA%B8%B4%EC%9E%A5_%EA%B4%80%EA%B3%84_%EB%B6%88%ED%8E%B8%ED%95%9C_%EB%8F%99%EB%B0%98%EC%9E%90\"><\/span>5. \ud504\ub77c\uc774\ubc84\uc2dc\uc640 \uc2e0\ub8b0\uc758 \uae34\uc7a5 \uad00\uacc4: \ubd88\ud3b8\ud55c \ub3d9\ubc18\uc790<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>GDPR, \uac1c\uc778\uc815\ubcf4\ubcf4\ud638\ubc95 \ub4f1 \uae00\ub85c\ubc8c \uaddc\uc81c\uac00 \uac15\ud654\ub418\uba74\uc11c \ub370\uc774\ud130 \uc218\uc9d1\uacfc \ud65c\uc6a9\uc5d0 \ub300\ud55c \ubc95\uc801\u00b7\uc724\ub9ac\uc801 \uc7a5\ubcbd\uc740 \ub192\uc544\uc84c\uc2b5\ub2c8\ub2e4. \uace0\uac1d\ub3c4 \uc790\uc2e0\uc758 \ub370\uc774\ud130\uac00 \uc5b4\ub5bb\uac8c \uc0ac\uc6a9\ub418\ub294\uc9c0\uc5d0 \ub300\ud574 \ub354 \ubbfc\uac10\ud574\uc84c\uc2b5\ub2c8\ub2e4. \uc774 \uacfc\uc815\uc5d0\uc11c \ub9ce\uc740 \uae30\uc5c5\uc774 \uc18c\uadf9\uc801\uc778 \ud0dc\ub3c4\ub85c \ub3cc\uc544\uc11c\uac8c \ub429\ub2c8\ub2e4. \ud65c\uc6a9\uc744 \ub450\ub824\uc6cc\ud558\uac70\ub098, \uc9c0\ub098\uce58\uac8c \ubcf4\uc218\uc801\uc778 \uc815\ucc45\uc73c\ub85c \uc778\ud574 \ud601\uc2e0\uc758 \ubc1c\ubaa9\uc744 \uc7a1\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc8e0.<br \/>\n\uc9c4\uc9dc \ud574\ubc95\uc740 \ub370\uc774\ud130 \uc218\uc9d1\uc744 \ucd5c\uc18c\ud654\ud558\ub294 \uac83\uc774 \uc544\ub2c8\ub77c, <strong>\ud22c\uba85\uc131\uacfc \uac00\uce58 \uad50\ud658<\/strong>\uc744\u5efa\u7acb\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \uace0\uac1d\uc5d0\uac8c \uba85\ud655\ud788 \uc5b4\ub5a4 \ub370\uc774\ud130\ub97c \uc65c \uc218\uc9d1\ud558\ub294\uc9c0 \uc54c\ub9ac\uace0, \uadf8 \ub300\uac00\ub85c \uac1c\uc778\ud654\ub41c \ucd94\ucc9c, \ub3c5\uc810 \ud61c\ud0dd, \ub354 \ub098\uc740 \uc1fc\ud551 \uacbd\ud5d8\uacfc \uac19\uc740 \uba85\ud655\ud55c \uac00\uce58\ub97c \uc81c\uacf5\ud574\uc57c \ud569\ub2c8\ub2e4. \uc2e0\ub8b0\ub294 \ub2e8\uc21c\ud788 \uaddc\uc815\uc744 \uc900\uc218\ud558\ub294 \uac83\uc744 \ub118\uc5b4, \uace0\uac1d\uacfc\uc758 \uac74\uac15\ud55c \uad00\uacc4\ub97c \uad6c\ucd95\ud558\ub294 \ub370\uc11c \ub098\uc635\ub2c8\ub2e4.<\/p>\n<hr \/>\n<h3 id=\"-\"><span class=\"ez-toc-section\" id=\"%EB%A6%AC%ED%85%8C%EC%9D%BC_%EB%8D%B0%EC%9D%B4%ED%84%B0_%ED%99%9C%EC%9A%A9_%EC%8B%A4%ED%8C%A8_%EC%9A%94%EC%9D%B8_%EC%A7%84%EB%8B%A8%ED%91%9C\"><\/span><strong>\ub9ac\ud14c\uc77c \ub370\uc774\ud130 \ud65c\uc6a9 \uc2e4\ud328 \uc694\uc778 \uc9c4\ub2e8\ud45c<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<table>\n<thead>\n<tr>\n<th style=\"text-align: left;\">\uc2e4\ud328 \uc694\uc778<\/th>\n<th style=\"text-align: left;\">\uc8fc\uc694 \uc99d\uc0c1<\/th>\n<th style=\"text-align: left;\">\ubc1c\uc0dd\ud558\ub294 \uacb0\uacfc<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"text-align: left;\"><strong>\ub370\uc774\ud130 \uc0ac\uc77c\ub85c<\/strong><\/td>\n<td style=\"text-align: left;\">\ucc44\ub110\ubcc4\u00b7\ubd80\uc11c\ubcc4 \ub370\uc774\ud130 \ubd84\ub9ac, \uc77c\uad00\uc131 \uc5c6\ub294 \uace0\uac1d \ud504\ub85c\ud544<\/td>\n<td style=\"text-align: left;\">\ub2e8\ud3b8\uc801 \uace0\uac1d \uc2dc\uac01, \uc911\ubcf5 \ub9c8\ucf00\ud305, \ub9de\ucda4\ud654 \uc2e4\ud328<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left;\"><strong>\ud1b5\ucc30\ub825 \ubd80\uc7ac<\/strong><\/td>\n<td style=\"text-align: left;\">\ub9ac\ud3ec\ud2b8\ub294 \ub9ce\uc9c0\ub9cc \uc6d0\uc778 \ubd84\uc11d\uc774 \uc5c6\uc74c, &#8216;\ubb34\uc5c7&#8217;\uc5d0\ub9cc \uc9d1\uc911<\/td>\n<td style=\"text-align: left;\">\ud45c\uba74\uc801 \ubd84\uc11d, \ubc18\ubcf5\ub418\ub294 \uc2e4\uc218, \uc804\ub7b5\uc801 \ubc29\ud5a5\uc131 \uc0c1\uc2e4<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left;\"><strong>\ubd84\uc11d \ub9c8\ube44<\/strong><\/td>\n<td style=\"text-align: left;\">\uc644\ubcbd\ud55c \ub370\uc774\ud130\ub97c \uae30\ub2e4\ub9bc, \uc2e4\ud589\ubcf4\ub2e4 \ubd84\uc11d\uc5d0 \uce58\uc911<\/td>\n<td style=\"text-align: left;\">\uae30\ud68c \uc0c1\uc2e4, \uc2dc\uc7a5 \ubcc0\ud654 \ub300\uc751 \uc9c0\uc5f0, ROI \uc800\uc870<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left;\"><strong>\ub9e5\ub77d \uc0c1\uc2e4<\/strong><\/td>\n<td style=\"text-align: left;\">\uc815\ub7c9\uc801 \ub370\uc774\ud130\ub9cc \uc758\uc874, \uace0\uac1d \uc758\ub3c4\uc640 \uac10\uc815 \ubb34\uc2dc<\/td>\n<td style=\"text-align: left;\">\uc798\ubabb\ub41c \ucd94\ucc9c, \ubd80\uc801\uc808\ud55c \uba54\uc2dc\uc9d5, \uace0\uac1d \uc774\ud0c8 \uc720\ubc1c<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left;\"><strong>\uc2e0\ub8b0 \uc704\uae30<\/strong><\/td>\n<td style=\"text-align: left;\">\uaddc\uc81c \ub450\ub824\uc6c0\uc5d0 \uc18c\uadf9\uc801 \ud65c\uc6a9, \ud22c\uba85\uc131 \ubd80\uc7ac<\/td>\n<td style=\"text-align: left;\">\ub370\uc774\ud130 \ud488\uc9c8 \uc800\ud558, \uace0\uac1d \ubd88\uc2e0, \ud601\uc2e0 \uc815\uccb4<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2 id=\"-\"><span class=\"ez-toc-section\" id=\"%EB%8B%A4%EC%9D%8C_%EB%8B%A8%EA%B3%84_%EB%8D%B0%EC%9D%B4%ED%84%B0%EC%97%90%EC%84%9C_%EA%B0%80%EC%B9%98%EB%A1%9C%EC%9D%98_%EC%A0%84%ED%99%98%EC%9D%84_%EC%9C%84%ED%95%9C_%EC%8B%9C%EC%9E%91\"><\/span>\ub2e4\uc74c \ub2e8\uacc4: \ub370\uc774\ud130\uc5d0\uc11c \uac00\uce58\ub85c\uc758 \uc804\ud658\uc744 \uc704\ud55c \uc2dc\uc791<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\uc774 \ubb38\uc81c\ub4e4\uc744 \ud574\uacb0\ud558\ub294 \uae38\uc740 \uacb0\uad6d \ubb38\ud654\uc640 \ud504\ub85c\uc138\uc2a4\uc758 \ubcc0\ud654\uc5d0\uc11c \uc2dc\uc791\ub429\ub2c8\ub2e4. \uccab\uc9f8, <strong>\ud1b5\ud569\ub41c \ub2e8\uc77c \uace0\uac1d \uc2dc\uac01(Single Customer View)<\/strong>\uc744 \uad6c\ucd95\ud558\ub294 \ub370 \uae30\uc220 \ud22c\uc790\ub97c \uc9d1\uc911\ud558\uc138\uc694. \ub458\uc9f8, \ub370\uc774\ud130 \ud300\uacfc \ube44\uc988\ub2c8\uc2a4 \ud300\uc774 \uacf5\ub3d9 \ubaa9\ud45c\ub97c \uac00\uc9c0\uace0 \ud611\uc5c5\ud558\ub294 &#8216;\uc784\ubca0\ub514\ub4dc&#8217; \ubc29\uc2dd\uc744 \ub3c4\uc785\ud558\uc138\uc694. \uc14b\uc9f8, \uc791\uace0 \ube60\ub978 \uc2e4\ud5d8\uc744 \ubc18\ubcf5\ud558\ub294 \ubb38\ud654\ub97c \uc7a5\ub824\ud558\uc138\uc694. A\/B \ud14c\uc2a4\ud2b8\ub294 \ubcf5\uc7a1\ud55c \uc54c\uace0\ub9ac\uc998\ub9cc\ud07c\uc774\ub098 \uac15\ub825\ud55c \ub3c4\uad6c\uac00 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<br \/>\n\ub9c8\uc9c0\ub9c9\uc73c\ub85c, \uace0\uac1d\uc744 \ub2e8\uc21c\ud55c &#8216;\ub370\uc774\ud130 \uc810&#8217;\uc774 \uc544\ub2cc \uad00\uacc4\ub97c \uad6c\ucd95\ud574\uc57c \ud560 \ud30c\ud2b8\ub108\ub85c \ub300\ud558\uc138\uc694. \uadf8\ub4e4\uc758 \uc2e0\ub8b0\ub97c \uc5bb\ub294 \uac83\uc774 \uac00\uc7a5 \uc815\ud655\ud558\uace0 \uac00\uce58 \uc788\ub294 \ub370\uc774\ud130\ub97c \ud655\ubcf4\ud558\ub294 \uae38\uc785\ub2c8\ub2e4.<\/p>\n<p>\ub370\uc774\ud130\ub294 \ub2f5\uc774 \uc544\ub2d9\ub2c8\ub2e4. \uc62c\ubc14\ub978 \uc9c8\ubb38\uc744 \ub358\uc9c0\ub294 \ub3c4\uad6c\uc77c \ubfd0\uc785\ub2c8\ub2e4. \ub9ac\ud14c\uc77c \uae30\uc5c5\uc774 \uc9c4\uc815\uc73c\ub85c \ud65c\uc6a9\ud574\uc57c \ud560 \uac83\uc740 \uace0\uac1d \ub370\uc774\ud130\uac00 \uc544\ub2c8\ub77c, \uadf8 \ub370\uc774\ud130\ub97c \ud1b5\ud574 \uace0\uac1d\uc5d0 \ub300\ud574 \ubc30\uc6b0\uace0, \uacf5\uac10\ud558\uace0, \ub354 \uc758\ubbf8 \uc788\ub294 \uc5f0\uacb0\uc744 \ub04a\uc784\uc5c6\uc774 \ub9cc\ub4e4\uc5b4\ub0b4\ub294 \ub2a5\ub825\uc785\ub2c8\ub2e4. \ub2f9\uc2e0\uc758 \uc870\uc9c1\uc740 \ub370\uc774\ud130\uc758 \ubc14\ub2e4\uc5d0\uc11c \ud5e4\uc5c4\uce58\uace0 \uc788\ub098\uc694, \uc544\ub2c8\uba74 \ubaa9\uc801\uc9c0\ub97c \ud5a5\ud574 \ud56d\ud574\ud558\uace0 \uc788\ub098\uc694?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ub9e4\uc7a5\uacfc \uc628\ub77c\uc778\uc744 \uc624\uac00\uba70 \uc3df\uc544\uc9c0\ub294 \ub370\uc774\ud130. \uace0\uac1d \ud55c \uba85 \ud55c \uba85\uc758 \ubc1c\uc790\uad6d\uc774 \ub514\uc9c0\ud138 \uae30\ub85d\uc73c\ub85c \ub0a8\uace0, \ub9e4\ubc88\uc758 \ud074\ub9ad\uacfc \uad6c\ub9e4\ub294 \ubc29\ub300\ud55c \uc815\ubcf4\uc758 \ubc14\ub2e4\ub97c \ub9cc\ub4e4\uc5b4\ub0c5\ub2c8\ub2e4. \ub9ac\ud14c\uc77c \uae30\uc5c5\ub4e4\uc740 \uc774\uc81c \uacb0\uc81c \uc815\ubcf4 \uc774\uc0c1\uc758, \uace0\uac1d\uc758 \ub77c\uc774\ud504\uc2a4\ud0c0\uc77c\uacfc \uc120\ud638\ub3c4\ub97c \ubcf4\uc5ec\uc8fc\ub294 \uae08\uad11\uc744 \uc190\uc5d0 \uc950\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc815\uc791 \ub9ce\uc740 \uae30\uc5c5\ub4e4\uc774 \uc774 \uae08\uad11\uc5d0\uc11c \uc9c4\uc815\ud55c \ubcf4\uc11d\uc744 \uce90\ub0b4\uc9c0 \ubabb\ud558\uace0 \ud5c8\ub355\uc785\ub2c8\ub2e4. \ub370\uc774\ud130\ub294 \ub118\uccd0\ub098\ub294\ub370, \uc778\uc0ac\uc774\ud2b8\ub294 \ubd80\uc871\ud558\uace0, \ud589\ub3d9\uc740 \uc5ec\uc804\ud788 \uacfc\uac70\uc758 \uad00\uc131\uc5d0 \ubb36\uc5ec [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":31534,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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